Overview of the Digital Democracy Fellowship
The tools that a modern advocacy or political campaign need to target select voter groups has changed drastically in the last eight years. Campaign professionals and political strategy and advocacy organizations are in need of employees with knowledge of these tools and this evolving landscape. At the same time, the Committee of Seventy is in need of knowledgeable support to advance our mission, maximize our impact and build our capacity to communicate and distribute our good work.
To address both of these needs, we have created the Digital Democracy Fellowship. The goal of the Digital Democracy Fellowship is to train a new generation of political and advocacy activists on how to ethically and responsibly use the latest digital advertising and social media tools to advance the mission of the Committee of Seventy and maximize our impact.
Undergraduate and/or graduate students will have the opportunity to receive hands-on training from industry professionals who invented programmatic, computer-driven targeting, and will be under the supervision of C70 staff. Additional training will be provided from teams at Google, Facebook, Audience Partners and other demand-side platforms.
Fellows will learn to use these tools in a “live” environment, under direct supervision of C70 staff and with expert instruction, to advance the mission of the Committee of Seventy. Specifically, the work of these Digital Democracy Fellows will focus on these three areas:
- The Draw the Lines Initiative
- The 2018 Election Guide and Digital Ballot Tool
- The C70 Weekly Newsletter
Fellows will receive specific training around how to:
- Manage a Google Grant for Non Profits
- Conduct a paid search campaign
- Run a voter targeted facebook advertising campaign
- Set up and analyze website analytics
- Set up and run a targeted display and video advertising campaign using voter file information
- Run a multi-screen ad campaign and analyze the results
- Build an email and mobile number acquisition campaign to build C70’s member database
- Set-up and run an online fundraising campaign
- Maintain the highest ethical standards and best practices for responsible digital targeting
- Must be enrolled in an institution of higher learning or a recent graduate, preferably with a focus on politics, public administration, communications or computer science
- Academic year fellowships: 10-20 hours per week
- Summer fellowships: 30+ hours per week
- Excellent writing ability
- Prior knowledge of Google AdWords, Facebook Advertising, website analytics, and big data, specifically voter file modeling and segmentation is not required but preferred.
Please send your resume and cover letter to Lauren Cristella, Chief Advancement Officer at firstname.lastname@example.org.